Joyce de Brevannes comes to the Non-GMO Project with decades of experience in marketing and communications for both the non-profit and for profit sectors. She began her career in the entertainment industry, working for DreamWorks, Paramount and Warner Bros. Believing that she should be of service, she began looking for jobs with purpose and served as Creative Director and Marketing/Communications Manager for two non-profits; in addition, she started two businesses of her own. Joyce has always been a passionate advocate for food sustainability, accessibility and transparency issues. But it was her experience in Marketing and Community Outreach for Whole Foods Market that really brought her concerns regarding GMO issues to the forefront. In fact, she drove over 1,200 miles to join our team in Bellingham!
Joyce is incredibly excited to begin her work with the Non-GMO Project. Her new role will encompass building upon existing programs, retailer relations, consumer outreach and expanding awareness of the Project’s mission. In her spare time, you will find Joyce hiking, biking, exploring farmer’s markets and finding any excuse to hang out with dogs.
What interests you about working with the Non-GMO Project, and what about this opportunity caught your attention? I’ve been blogging about food issues since 2004 and deeply believe that food should be just that … food. The Non-GMO Project is the preeminent verification program and one that has helped customers navigate store aisles and make informed choices for themselves and their families. I’ve not only seen it firsthand in stores, but in the many conversations I have had in communities. It’s an exciting time in the food sector as more people are becoming engaged and looking at where their food comes from and the impact it has on their health. The Non-GMO Project is an industry leader in this conversation, and it has become a trusted seal by making great strides in streamlining comprehension of this very important issue.
How do you think your prior experience will help you in working with the Non-GMO Project? My time at Whole Foods Market allowed me to get to know farmers, artisan food crafters and larger producers—folks working hard every day to make quality products with integrity. I love being that liaison between our producers and helping people understand their food choices. I am very proud to be a part of an organization creating such good change and helping to maintain transparency in our food supply.
What is important to you about the work you will be doing with the Project? I look forward to providing education, support and enhancing communication between retailers and their customers. I am grateful to be able to both support conscious companies and empower consumers.