Non-GMO Project the Talk of the Town at Expo East

 

View of the show floor in the Boston Convention Center where Expo East was held for the second year in a row

View of the show floor in the Boston Convention Center where Expo East was held for the second year in a row

Last week, the Project’s Executive Director, Megan, and I spent three busy days at Natural Products Expo East in Boston. For those of you who have been to one of these shows, you know just how overwhelming yet sensational Expo can be. The Project, thanks to UNFI’s generosity, set up camp at the UNFI booth, right in the middle of everything. We put up posters, set out fliers, and spent the entirety of the show speaking with retailers, brokers, manufacturers, and everyone else in between about the Non-GMO Project.

The effort was definitely worth it.

According to the feedback we received during and after the show, the Non-GMO Project was the talk of the town. From the “We Support the Non-GMO Project” posters hanging in Participants’ booths to retailers’ willingness to help spread the word about the Project to vendors, we truly had an impact. It seemed that the number of people who stumbled across us equaled the number of people who specifically sought us out, and both groups were equally receptive to the Project’s message and goals. I had many retailers tell me that GMOs are a primary concern for themselves and for their customers, and several manufacturers mentioned that becoming “Non-GMO Project Verified” is a priority. Hopefully all the buzz will result in an even greater number of products sporting our seal in the coming months!

(Posted by Camille Frazier, Non-GMO Project Outreach Coordinator)