Newly Launched TruJoy Sweets™ Candy Canes Achieve Non-GMO Project Verification

TruJoyWheeling, IL, (May 17, 2012) – TruJoy Sweets™, one the country’s only brands of delightful, delicious, confectionary products made with all natural ingredients and without any corn syrup, artificial colors or flavors, announced today that TruJoy Sweets™ Candy Canes have been officially verified by the Non-GMO Project, North America’s only independent verification for products made according to rigorous best practices for GMO avoidance.

In order to achieve product verification, TruJoy Sweets demonstrated that all of its GMO risk ingredients are tested according to a rigorous and continuous program in compliance with the Non-GMO Project Standards. These standards include strict traceability and segregation requirements.

“While TruJoy Sweets uses only the highest quality natural and organic non-GMO ingredients, we saw enrolling in the Non-GMO Project as an important step in our commitment to providing consumers with sustainably produced, non-GMO confections,” said Bert Cohen, President and Founder of TruSweets, LLC, a socially responsible company dedicated to building delicious, sweet snack brands that are better for our families and our planet. “With Non-GMO Project verification and the addition of the Non-GMO Project seal to our packaging, consumers can feel better knowing they are getting only the highest quality ingredients in TruJoy Sweets Candy Canes.”

“We applaud TruJoy Sweets for their diligence in having their product verified to the Non-GMO Project standard, particularly since they are providing an alternative to sweets produced with GMO beet sugar and GMO corn syrup,” said Megan Westgate, Executive Director of the Non-GMO Project.

About TruJoy Sweets™

TruJoy Sweets™ is the one of the country’s only brands of delightful, delicious, confectionary products made with all natural ingredients and without any corn syrup, artificial colors or flavors. TruJoy Sweets is owned and operated by Wheeling, IL-based TruSweets, LLC, a socially responsible company dedicated to building delicious sweet snack brands that are better for our families and our planet. TruSweets, LLC also owns and operates Surf Sweets, one of the country’s leading brands of gummy candies and jelly beans made with organic and natural ingredients and without any artificial colors and flavors. Surf Sweets and TruJoy Sweets are available at mainstream grocery and natural foods stores, online and at specialty retailers throughout the U.S. and Canada. TruSweets, LLC was founded in 2008 by Bert Cohen, an entrepreneur with a successful track record of building businesses in the natural foods industry. For more information, visit www.trusweets.com or www.surfsweets.com.

About the Non-GMO Project

The Non-GMO Project is a non-profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. More information can be found at www.nongmoproject.org, and at www.facebook.com/nongmoproject, where over 40,000 people follow daily news and updates from the Project.

Contact: Susan Schneider
(847) 438-4465
susan@susanschneiderpr.com