Expo West 2011: It’s All About Non-GMO

For the last four years, since the official launch of the Non-GMO Project at the Natural Products Expo West in 2007, the non-GMO movement has been gaining ground more rapidly than ever before. That the GMO issue now has the full attention of the natural and organic product industry will be abundantly clear at Expo West in Anaheim this March. With over 200 brands and more than 4,000 products now enrolled in the Non-GMO Project, Expo attendees can expect Non-GMO Project posters and logos to be a common theme across the show floor. Attendees will also have the opportunity to increase their education and engagement on this critical issue at several key events:

Food Safety Track: GMO Update
Friday 03/11/2011 (New Hope Educational Session)
11:00AM -12:00PM
Room 207A (Anaheim Convention Center)
SPEAKERS:
Kelsey Blackwell, Senior Editor – NATURAL FOODS MERCHANDISER
Charles Benbrook PhD, Chief Scientist – The Organic Center
Michael Movitz, Vice President – Business Development – SPINS
Rebecca Spector, West Coast Director – Center for Food Safety

GMO and Political Challenge to Organic for 2011 and Beyond…
Friday 03/11/2011 (New Hope Educational Session)
4:15PM – 5:30PM
Ballroom A (Anaheim Convention Center)
SPEAKERS:
Michael Funk, Chairman and Co-Founder – United Natural Foods, Inc.
Gary Hirshberg, President/CEO – Stonyfield Farm Inc.
Walter Robb, Co-CEO – Whole Foods Market
Robynn Shrader, CEO – National Cooperative Grocers Association (NCGA)

Non-GMO Networking Reception
Co-hosted by INFRA and the Non-GMO Project
Friday 03/11/2011
5:30 – 6:30PM
Room 213B (Anaheim Convention Center)
Join retailers, manufacturers and consumer advocates active in the non-GMO movement at an informal reception to talk about recent developments and strategize about next steps. Take a break from a long day on the show floor and enjoy some Non-GMO Project Verified snacks and beverages in the good company of others who are passionate about keeping GMOs out of natural and organic food and products.

NON-GMO PROJECT STAFF WILL BE AVAILABLE THROUGHOUT THE SHOW AT THE PROJECT’S STATION IN THE UNFI BOOTH, #2336. Come find out how you can get involved!