Celestial Seasonings®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN), proudly announces that nine of its teas – including Sleepytime® Herbal Tea, the all-time bestselling item in the Specialty Tea category – have received Non-GMO Project Verification. This announcement is the first step in an ongoing process through which the brand intends to achieve Non-GMO Project Verification for all of its teas.
Founded in Boulder, Colorado in 1969, Celestial Seasonings was one of the pioneers of the burgeoning natural foods movement and virtually invented the herbal tea category in North America. In recent years, the brand and its parent company, The Hain Celestial Group ®, have been vocal supporters of “right to know on GMOs” initiatives around the country, including California Proposition 37 and Colorado Proposition 105.
“Celestial Seasonings helped start the movement towards better-for-you products more than 40 years ago, and Non-GMO Project Verification shows our continued commitment to our founding principles,” says Jennifer Stolte, senior director of marketing at Celestial Seasonings. “While we’ve previously avoided GMO ingredients in our teas, this third-party verification provides the total transparency in sourcing that today’s educated consumers expect from the brands they choose.”
The nine Celestial Seasonings teas that received Non-GMO Project Verification in the initial round of approval are Sleepytime® Herbal Tea, Chamomile Herbal Tea, Peppermint Herbal Tea, Roastaroma® Herbal Tea, Sleepytime Extra® Herbal Supplement, Morning Thunder® Black Tea with Maté, and three varieties from the brand’s Organic Fair Trade Certified Estate Teas line (available at Whole Foods Markets). The brand is continuing to enroll the remainder of its product portfolio for verification in phases.
For more information about Celestial Seasonings and its commitment to transparency in sourcing, please visit the Corporate Social Responsibility (CSR) section of the brand’s website.
Celestial Seasonings, Inc.
For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., NASDAQ: HAIN) has created delicious specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and tea lattes. Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand’s heritage. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings® product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.
The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Ella’s Kitchen®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, Yves Veggie Cuisine®, Europe’s Best®, Cully & Sully®, New Covent Garden Soup Co. ®, Johnson’s Juice Co. ®, Farmhouse Fare®, Hartley’s®, Sun-Pat®, Gale’s®, Robertson’s®, Frank Cooper’s®, Linda McCartney®, Lima®, Danival®, GG UniqueFiber®, Tilda®, Akash Basmati®, Abu Shmagh®, JASON®, Avalon Organics®, Alba Botanica® and Queen Helene®. Hain Celestial has been providing A Healthier Way of Life™ since 1993. For more information, visit www.hain.com.
©2015 Celestial Seasonings, Inc. All rights reserved.