Summeripe receives first in industry ‘Non-GMO Project Verification’

June 19, 2014

Summeripe-300x100Mountain View Fruit Sales, the home of Summeripe® Ready-to-Eat fruit from California is the company consumers have come to rely on for consistently delicious stonefruit. Born from a partnership with the UC Davis Pomology Department, led by Dr. Carlos Cristoso, Ph.D., Summeripe® continues to lead the industry in growing, packing and conditioning stonefruit from select Central California family farms. We are happy to announce we are the first in our industry to be officially “Non-GMO Project Verified.”

“We’re thrilled to be on board with the Non-GMO Project. The relationship underscores our commitment to the consumer to provide not only a delicious eating experience, but a safe one as well,” said Mike Thurlow, owner of Mountain View Fruit Sales & Cold Storage. “We’ve always known we were providing natural produce to our customers, but this [verification] provides a clear explanation that leaves the consumer with no doubt what they’re eating and feeding their families,” Thurlow continued.

GMOs, or “genetically modified organisms,” are plants or animals that have been genetically engineered with DNA from bacteria, viruses and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe. Studies increasingly show a connection between GMOs and an array of health risks and environmental concerns. While GMOs are labeled or banned in most developed countries, in the U.S. and Canada they are unlabeled and are found in nearly 80% of processed food.

“We’ve had calls and social media inquiries regarding the ‘GMO status’ of our products,” said Chad Cotton, Marketing Coordinator for Mountain View Fruit. “Consumers are looking more and more at not only where their food comes from, but also what its origin is. We’re excited to let everyone know we’re now Non-GMO Project verified via our website, social media outlets and on our product packaging.”

Purchasing Information
For more information about purchasing products from Mountain View Fruit Sales, please email sales@mvfruit.com or call (559) 637-9933.

About Mountain View Fruit Sales
The Mountain View Fruit companies were founded by three farming families in 1994. Their core focus was to deliver a true ripe, ready-to-eat piece of fruit to the consumer. Joining with like-minded local farmers of stonefruit, Mountain View broke ground on a modern, efficient cold storage and distribution facility located in the very heart of their Growers’ fields. With a new state-of-the-art conditioning & varietal development lab & test kitchen built in the spring of 2014, Mountain View’s Center for Sustainable Ag continues to lead the industry in innovative ways to deliver the best fruit to consumers. That core focus on flavor continues to this day with the premium Summeripe brand of conditioned stonefruit.

More Information
Mountain View Fruit – http://www.mvfruit.com
Non-GMO Project – http://www.nongmoproject.org

Contact:
Steve Trevino
strevino@mvfruit.com
4275 Avenue 416
Reedley, CA 93654
(559) 637-9933

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