Earnest Eats Announces Non-GMO Project Verification of Hot & Fit Cereals

March 19, 2014

EarnestEats

Earnest Eats, creators of whole food happiness,  announces its entire line of Hot & Fit Cereals are now Non-GMO Project Verified. Featuring a powerful trio of superfood grains including whole oats, amaranth and quinoa, all ingredients in the Hot & Fit Cereals have been verified as using ingredients that are non-GMO (genetically modified organisms). After completing the Non-GMO Project’s Product Verification Program, Earnest Eats Hot & Fit Cereals will now carry the Non-GMO Project Verification label on the single-serve cups and multi-serve canisters.

“We created our Hot & Fit hot cereals to put more ‘health’ in a healthy breakfast with our nourishing combination of superfood grains – oats, quinoa and amaranth – plus whole food nuts, seeds and dried fruits, for more protein and fiber than plain oatmeal,” said Andrew Aussie, president and founder of Earnest Eats.  “Now we’re taking ‘earnest-ness’ to the next level by working in tandem with the Non-GMO Project to verify our ingredients are all non-GMO, giving breakfast eaters everywhere more peace of mind.”

The Non-GMO Project offers North America’s only independent verification for products made according to rigorous best practices for GMO avoidance. Earnest Eats Hot & Fit Cereals are produced in compliance with the Non-GMO Project Standard, which includes ongoing testing of all GMO risk ingredients, facility inspections and an annual audit to ensure that companies are meeting the highest possible standards for GMO avoidance.

“We are proud to work with Earnest Eats as they work to verify their entire line of products,” said Courtney Pineau, Assistant Director, Non-GMO Project. “When shoppers see this mark on a product, they can trust it’s been made in compliance with our rigorous standard.”

Earnest Eats Hot & Fit Cereals enrich and energize busy mornings with satisfying superfood grains, which have been cultivated for centuries because of their superior protein, fiber and phytonutrient properties. The superfood grains are blended with other superfood ingredients from around the globe, like dark cocoa, matcha green tea, mango, blueberries and pepitas. The Non-GMO Project Verified Earnest Eats Hot & Fit Cereals include the following flavors, in both unsweetened 14 oz. Canister and 2.35 oz. lightly sweetened single serve cups:

  • Superfood Blueberry Chia – Gluten-Free!
  • American Blend: Cranberries + Almonds + Flax
  • Mayan Blend: Cocoa + Pumpkin Seeds + Cashews
  • Asia Blend: Mango + Green Tea

Satisfying and hearty hot cereals that take the “blah” out of old-fashioned oatmeal, Earnest Eats Hot & Fit Cereals are easy to prepare and take only three to four minutes when mixed with boiling water and covered or microwaved. Each serving of the natural, vegan and wheat-free hot cereals from the multi-serve canisters contains about 6g protein, 5g of fiber and 160-180 calories with suggested retail of the 14 oz. canisters is $4.99 – $6.49.

The single serve cups of cereal are lightly sweetened with non-GMO pure cane sugar as a rare, on-the-go breakfast, with about only half the sugars of other hot cereal cups and contains about 8-9g protein, 7g of fiber and 250-280 calories.  The suggested retail price for the hot cereal cups ranges from $2.50-$3.50.

Earnest Eats Hot & Fit Cereals can be found at natural food stores nationwide in the hot cereal aisles respectively, including select Costco locations, Whole Foods Markets, Wegman’s, Raley’s, The Fresh Market, Earth Fare and Albertsons Southern California in 2.35 oz. single-serve hot cereal cups, 14 oz. multi-serve and our new 12 oz. bag (Superfood Blueberry only). The products can also be found at select coffeehouses, natural foods retailers and online at Amazon.com and EarnestEats.com. For more information, please visit www.earnesteats.com.

About Earnest Eats

Earnest Eats was founded in 2006 by Andrew Aussie, who previously served as senior vice president of marketing at Kashi Company; Mark Oliver, a branding expert and organic gardener with vast experience in the food industry; and Mark Mandel, a sales expert who previously served at both the Kashi Company and Hain-Celestial Group.  Earnest Eats is dedicated to being earnest, creating whole food happiness in two ways, with delicious foods made with superfood ingredients that make you feel great, and by supporting worthy causes like the International Rescue Committee that also make you feel great by doing good.  Please visit www.earnesteats.com or the company’s Facebook Page at www.facebook.com/earnesteats.

Contact: Madeleine Hennessy

Rachel Kay Public Relations

877-975-3423, ext. 4

madeleine@rkpr.net