January 29, 2014
SYRACUSE, N.Y. – Greenview Kitchen, a brand of organic sauces manufactured by Giovanni Food Co., Inc., has received the Non-GMO Project Verification seal for its organic pizza sauce and organic bruschetta. The verification was awarded by the Non-GMO Project, North America’s only independent verification program for avoidance of genetically modified organisms (GMOs). Greenview Kitchen is one of the first brands of organic pizza sauce and organic bruschetta topping to receive this verification. As demand for non-GMO options increases, Giovanni Food Co, Inc. is committed to providing this third-party assurance to consumers.
“The Non-GMO Project Verification is important to meet consumers’ and retailers’ standards. We plan to continue the verification process for all future organic products under the Greenview Kitchen brand,” said Louis DeMent, CEO of Giovanni Food Co, Inc.
In addition to receiving the verification seal for these two products, Greenview Kitchen has three organic pasta sauces that are currently in the Non-GMO Project verification process. It is part of the company’s ongoing commitment to being a leader in the organic sauce category.
“We recognize that many consumers have special dietary and health concerns, and we are working to continually address their needs. We are proud to be part of the movement toward label claims that help consumers make better choices,” DeMent said. “Today’s consumers are more aware and concerned about the effects of GMOs, and we appreciate the assurances the Non-GMO Project’s Verification process provides. The distribution for this brand is increasing, and we are confident that this verification will help to get our brand into more health-food store chains that are committed to non-GMO products.”
The Greenview Kitchen organic products are all kosher, gluten-free and all natural, and will soon have the Non-GMO Project Verified seal on the product labels. In addition, the products are enrolled in the Quality Assurance Institute’s Gluten-Free certification program to further verify the integrity of the products and give consumers the verification they need as many consumers are faced with dietary restrictions that prohibit gluten.
In addition to seeking certification for its own products, Giovanni Food Co, Inc. is helping some of its current and prospective co-packing and private-label customers take the next step in becoming Non-GMO Project verified. For more information about Giovanni Food Company’s private-label or contract manufacturing services, please visit www.giovannifoods.com.
About Greenview Kitchen: Greenview Kitchen is a brand owned by Giovanni Food Co. Inc. The line currently consists of Organic Marinara Pasta Sauce, Organic Roasted Garlic Pasta Sauce, Organic Spicy Tomato Pasta Sauce, Organic Pizza Sauce and Organic Bruschetta Topping. These products are gluten-free, kosher and made with non-GMO (genetically modified organisms) ingredients. The Greenview Kitchen brand is gaining distribution and is now available through two large national distributors: United Natural Foods Inc. (UNFI) and KeHE Foods. Greenview Kitchen also has an all-natural pasta sauce with four flavors: Marinara, Spicy Eggplant, Roasted Garlic and Roasted Red Pepper.
About Giovanni Food Co., Inc.: Giovanni Food Co. Inc., in Syracuse, N.Y., has been manufacturing quality products since 1934, when the DeMent family first opened their Italian-style restaurant in Oswego, N.Y. Giovanni Food Company’s products are found on grocery and specialty store shelves across the U.S. The company also packs pasta sauces, pizza sauces, salsas, shelf-stable juices and barbecue sauces for many private-label and contract manufacturing customers who distribute products worldwide. For additional information, please call 315-457-2373 or visit www.giovannifoods.com.
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