January 18, 2013
Saline, MI, January 11, 2013 – Announcing the Non-GMO Project verification of JaynRoss Creations LLC’s first product line: Thokku, a range of South Indian spiced relishes. The Non-GMO Project offers North America’s only third party verification for GMO (genetically modified organisms) avoidance, according to rigorous best practices. This achievement reflects the company’s dedication to creating and producing authentic, good quality South Indian products that promote/popularize South Indian cuisine in North America.
Thokku is an all-new product category, unlike any other in the American market. It is a Tamil creation, from the Southern state of Tamil Nadu in India. The closest one can describe Thokku is as a cooked-down relish made with mainly fruits, vegetables and herbs. The flavors and cooking technique are unique to the product. Three initial varieties—tomato, tomato garlic, and cranberry—come in varied heat levels (medium, hot, and extra hot) to please different palates.
In line with their company’s mission statement, the members have laid the framework ground-up for quality products, by ensuring the best ingredients, and are very proud that all their products have been verified by the Non-GMO Project. They have worked closely over several months with the Non-GMO Project team to cover all esoteric ingredients.
From breakfast to dinner, there are many uses for Thokku. It goes great with eggs-over-easy; mix with steamed rice and edamame or sautéed cauliflower, and you have a tasty vegetarian meal; makes an excellent appetizer many ways.
Initial launch of the product line, since summer 2012, across Michigan and some of Ohio, has received rave reviews.