January 2, 2013
Industry newcomer joins Non-GMO Project’s efforts to promote ingredient transparency
Bakersfield, CA. Dec. 13, 2012 – California-based company Califia Farms’ line of Pure Almondmilks are changing the game in the alternative dairy industry, and their Cuties Juices and Smoothies are making healthy fun. After receiving verification from the Non-GMO Project, Califia Farms products are making good on their promise of a better breakfast option by proudly boasting the Non-GMO Verified label. “We not only think you have a right to know what’s in your food and drinks, but you should want to know, too,” said Greg Steltenpohl, CEO, Califia Farms. “In today’s world, shoppers have a lot of options, and responsible companies make it easier for them to make healthy choices by clearly labeling their products. We’re proud to be non-GMO.”
“People have a right to know what they’re eating and drinking,” says Megan Westgate, Executive Director of the Non-GMO Project. “Genetic engineering is an experimental and unstable process, which is why it’s restricted or banned in nearly 50 countries around the world, including all of Europe, Japan, Australia, Russia and China. In the United States, close to 80 percent of packaged products sold in grocery stores are contaminated with GMOs, and the only reliable way to avoid them is to look for the Non-GMO Project Verified label.”
Califia Farms is deeply committed to taking care of the earth and its people through the sustainable production of healthy, all-natural beverages, with 100% recyclable packaging; aligning with the Non-GMO Project’s mission was a natural fit for their business. Cuties Juice and Smoothies are all natural, made from Cuties® tangerines and other fruits, and come in irresistibly cute 8 ounce and 48 ounce packages, with fun, fresh flavor combinations like Tangerine-Orange-Pineapple and Monkey Madness, their new tangerine-banana smoothie. Califia Farms Pure Almondmilk has three varieties: Unsweetened, Vanilla, and Creamy. While typical almondmilks are processed from roasted almonds, Califia Farms’ Almondmilk is made from whole blanched (not roasted) California almonds, resulting in a fresh, vibrant taste with more nutrients. Pure Almondmilk comes in a sleek, modern 48 ounce carafe that recalls the iconic glass milk bottle silhouette from days of old.
In 2011, Progressive Grocer named Califia Farms an Editors’ Pick for Best New Product and a finalist for this year’s PMA Impact Award: Excellence in Packaging.
Califia Farms Almondmilk is in the dairy section and must be refrigerated. Cuties Juice is in either the produce section or dairy section and must be refrigerated. Extended Shelf Life (ESL) packaging guarantees freshness. For more information on GMOs and the Non-GMO Project, visit www.NonGMOProject.org.
ABOUT CALIFIA FARMS
Califia Farms was founded in 2010 by the growers of Cuties tangerines to share more of their California bounty year-round. Headed by beverage visionary and Odwalla founder Greg Steltenpohl, the company produces all of its products locally in California, celebrating the state’s natural abundance. Califia Farms’ new plant is eco-friendly, energy efficient, clean-water responsible and repurposes more than 90% of its post-production byproduct. State-of-the-art technology locks in freshness and ensures year round flavor consistency. The name Califia comes from a Spanish legend, telling of a warrior queen called Califia who ruled over a kingdom of women living on the mythical island of California. Spanish conquistadors believed they had discovered Califia’s bountiful island when they first explored California – and so gave the state its name.