December 20, 2011
What an amazing year this has been!
As you can see from the big smiles at our recent holiday potluck, we’re feeling joyful here at the Non-GMO Project. All the great food we’ve been sharing lately certainly has something to do with it (for inspiration, check out our new online recipe catalogue), but it’s not just that.
It’s been almost five years since we incorporated, and our strategy of using the marketplace to protect a non-GMO food supply is proving successful. With nearly 6,000 products now enrolled by 350 brands, participation in the Non-GMO Project has grown 50% since this same time last year. More shoppers than ever are seeking out non-GMO when they shop, and we recently hit the $1 billion mark in annual sales of Non-GMO Project Verified products.
This has real impact on the ground—as consumers submit product verification requests and more companies join the Project, we’re starting to hear stories of fields and facilities being transitioned back to non-GMO to meet the demand.
Meanwhile, some key complementary strategies are gaining traction in the movement at large. The California Right to Know Act for mandatory GMO labeling will be on the ballot in 2012, bringing an historic opportunity. On a national level, the Just Label It campaign has already generated over 400,000 signatures on a petition urging the FDA to mandate GMO labeling. Together, we’re aiming to reach 500,000 signatures by the end of the year, so if you haven’t signed yet, please do!
As we celebrate our successes and look forward to another productive year, what I am most inspired by is the commitment to the greater good that permeates this collaborative effort. Together, we are making a better world for our children, and there is no greater gift than that.
Wishing you and yours a wonderful holiday season.
–Megan Westgate, Non-GMO Project Executive Director