January 6, 2011
Pauline McKee, VP Marketing: 281-490-9579; Pauline@OrganicSugars.biz
Karen Stevenson, Communications Manager: 773.904.7915; Karen@OrganicSugars.biz
Sugar Land TX — It’s really all about food—what we eat, how it’s grown and by whom, and how it’s made. For years, Wholesome Sweeteners has been a staunch advocate for “clean food,” food that’s free from synthetic chemicals, food that’s grown rather than manufactured, food that our great-grandparents would recognize and know how to cook. “Sometimes it seems that we’re a long way from real food,” says Pauline McKee, Wholesome Sweeteners VP of Marketing. “As a company specializing in organic and all-natural sugars, honeys, agaves and syrups, Wholesome Sweeteners appreciates consumers who take the time to read labels. Product labels tell us where the food comes from, who made it, what is in it and how it is produced. More than that, a product label speaks volumes about a company’s business beliefs and practices.”
“Case-in-point,” says McKee, “the Non-GMO Project recently verified Wholesome Sweeteners’ products as compliant with their rigorous non-GMO standard. Their verification reinforces our long-standing commitment to always offer consumers organic and sustainably produced sweeteners that are as close to nature as they can be. The Non-GMO Project has independently verified that we practice what we preach.”
The Non-GMO Project is a not-for-profit collaboration of “manufacturers, retailers, processors, distributors, farmers, seed companies and consumers” – all of whom share the belief that consumers should know if their food is genetically modified or not. More than an independent 3rd party verification, the Non-GMO Project verification allows Wholesome Sweeteners’ packages to bear a stamp to assure consumers that a food product has been tested for GMOs.”
McKee believes that consumers need this verification now more than ever. “As more of our foods become genetically modified and deliberately mixed with non-GMO crops, it is very difficult for any of us to exercise our right to choose between GMO and non-GMO foods. I’m evermore concerned over genetically modified food ingredients,” says McKee. “I know that millions of others are too. This is an important assurance for all of us.”
The recent Non-GMO verification adds to Wholesome Sweeteners’ market distinction of also being the only Fair Trade Certified™ sweetener company in the United States, McKee points out.
The Fair Trade label, which appears on the company’s sugars from Malawi and Paraguay, and honeys from Mexico and Brazil, means farmers who produced the food are being given a fair chance in the marketplace.
About Wholesome Sweeteners
Wholesome Sweeteners is the nation’s leader in Fair Trade Certified, USDA Organic, Non-GMO Project Verified and sustainably produced sugars from Malawi and Paraguay, , Blue Agave syrups from Mexico and honeys from Mexico and Brazil.
Based in Sugar Land, Texas, Wholesome Sweeteners was established in 2001 the company is celebrating it’s 10th anniversary this year. In addition to bringing the best organic, sustainable and unrefined sweeteners to the North American market, Wholesome pioneered the certification process for Fair Trade Certified sugar and honey. Since pioneering Fair Trade, Wholesome has paid more than $2.5 million to farming and beekeeping cooperatives in the developing world. Fair Trade means that farmers can buy land, send their kids to school, and build thriving communities.