New Chapter Becomes First Vitamins & Supplement Company Verified by the Non-GMO Project

September 22, 2010

For more information contact:
Sara Newmark, Sustainability Manager
New Chapter
snewmark@newchapter.com
P: +1.802.257.0018

September 21st, 2010, Brattleboro, VT – New Chapter proudly announces that its multivitamins are the first in the nation to achieve Non-GMO Project Verification. New Chapter has long been committed to rooting out Genetically Modified Organisms (GMOs), and is now demonstrating that commitment by pursuing Non-GMO Project verification for its entire line of whole-food vitamins, minerals and herbs. Over 75% of New Chapter’s products have already been granted Verified status by the Non-GMO Project.

New Chapter is the first and only vitamin and supplement company to have achieved this extraordinary breadth of verification. New Chapter is proud to be the leading advocate of the non-GMO movement within the dietary supplement industry.

The process of genetic modification, which takes place in a laboratory, typically merges DNA from different species, creating combinations of plant, animal, bacteria and viral genes that cannot occur in nature or in traditional crossbreeding. With studies increasingly showing a correlation between consumption of GMOs and an array of health risks, and with U.S. consumer confidence shaken by ongoing food safety failures, distrust of GMOs is growing. As a result, more and more consumers are seeking non-GMO choices. New Chapter is committed to meeting the demand for safe, healthy, non-GMO vitamins and supplements.

The Non-GMO Project offers North America’s only third party non-GMO verification. The Project was created by natural food retailers in response to consumer concerns, and is a non-profit organization committed to providing consumers with clearly labeled and independently verified non-GMO choices.

“Consumers take vitamins and supplements expressly for their health,” said Megan Westgate, Executive Director of the Non-GMO Project. “It is therefore especially important that these products be made from safe, healthy, non-GMO ingredients. New Chapter is a pioneer in this regard, and is an inspiring example for the vitamin and supplement industry.”

New Chapter has always been committed to quality when it comes to choosing the ingredients used in its products. They were the first company to produce a full line of whole-food complexed vitamins and minerals certified to be made with organic ingredients.

“Enrolling all of our products in the Non-GMO Project reflects our obedience to best practices for GMO avoidance. It is our continuous commitment to deliver the Wisdom of Nature in all our dietary supplements, with organic integrity and genetic honesty “said Tom Newmark, CEO of New Chapter.

New Chapter will be recognized during Non-GMO Month this October at Whole Foods Markets and other participating retailers. Other support for the Non-GMO Project will be seen through fundraising efforts on Facebook, the sponsorship of educational materials and in-store marketing efforts during this kick-off period.

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About New Chapter – New Chapter is a widely respected producer, formulator, packager and distributor of organic probiotic nutrients and herbal formulations, selling over 100 products to approximately 4,000 retail locations, as well as medical professionals and pharmacies.

They are industry pioneers in cultured whole-food vitamins and minerals, making their probiotic nutrients the superior alternative to the synthetic isolates of most vitamin brands. Likewise, New Chapter has championed the use of supercritical CO2 extraction, which creates a broad-spectrum yet powerfully concentrated herbal extract, without the use of high heat or toxic chemical solvents.