Endangered Species: First Non-GMO Project Verified Chocolate Bar

April 15, 2010

For Immediate Release

Contact:
Natalia Wolting
Endangered Species Chocolate
317.387.4372 Ext. 133
nwolting@chocolatebar.com

INDIANAPOLIS – Endangered Species Chocolate (ESC) organic product line has recently become the first line of chocolate bars to obtain “Non-GMO Project Verified” status. All of the organic products will feature the Non-GMO Project seal on their labels later this year, making it easy for consumers to recognize these items as independently verified non-GMO choices.

To reach Non-GMO Project compliance the ESC quality department went through a rigorous one-year process, which included a review of all the ingredients in their organic products to verify that they were in compliance with the Non-GMO Project’s standards of best practices for GMO avoidance, including testing of GMO risk ingredients.

GMOs have become a serious concern for consumers over the past few years due to their increased presence in foods. Although in places like the European Union all food with GMO content is required by law to be labeled, no similar requirement exists in the United States, making it hard for consumers who are wary of GMOs.  ESC believes in people’s right to an informed choice, and to choose non-GMO. Becoming Non-GMO Verified is part of an ongoing process to maintain the highest quality standards and offer transparency in production practices. ESC organic products currently have several other certifications including Gluten Free and Rainforest AllianceTM, which was obtained earlier this year.

“We know how conscious our consumers have become of GMO’s in recent years,” says Wayne Zink, CEO of Endangered Species Chocolate. “We want to continue to raise the bar when it comes to providing consumers with healthy and safe products for them to enjoy and being Non-GMO Project Verified is an exciting achievement in this process.”

For more information and to purchase the organic non-GMO chocolate visit www.chocolatebar.com

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